ADVICE
Green coffee producers module
Towards a strategic marketing plan
Analytic phase
-
Your current quality of different available coffee types compared to other coffees of same origin or similar type.
-
Your current prices and contract conditions.
-
Your current clients within wider international market.
Outcome
-
Clear positioning of the available coffee products with their potential sustainability certification within the international market of coffee.
-
Understanding of current client base within the international market of coffee.
-
Baselines for strategic planning:
-
Differentiation in green coffee types, qualities and certifications and future potential in terms of market
-
Which type of market/clients can be approached with which type of coffee?
-
List of potential new clients
-
Concrete action plan for a proper approach
-
Methodology
-
Preparation phase
-
Interactive 4 -day workshop including
-
Cupping sessions where own coffees will be compared to other similar or relevant coffees
-
-
Relevant market info
-
Reporting
To Retailers and Coffee brands
Advise in issues underneath based on thorough knowledge of the coffee product, production and origin context.
-
Follow up quality of end products, cfr coffee testings
-
Independent advice on Sustainability planning
-
Independent advice to take steps towards more sustainability within Supply Chain
-
Independent monitoring, reporting and evaluation of coffee projects, Coffee Sustainability Initiatives