Analytic phase

• Your current quality of different available coffee types compared to other coffees of same origin or similar type.

• Your current prices and contract conditions.

• Your current clients within wider international market.

Outcome

• Clear positioning of the available coffee products with their potential sustainability certification  within the international market of coffee.

• Understanding of current client base within the international market of coffee.

• Baselines for strategic planning:

  • Differentiation in green coffee types, qualities and certifications  and future potential in terms of market

  • Which type of market/clients can be approached with which type of coffee?

  • List of potential new clients

  • Concrete action plan for a proper approach

Methodology

• Preparation phase

• Interactive 4 -day workshop including

  • Cupping sessions where own coffees will be compared to other similar or relevant coffees

• Relevant market info

• Reporting